Brand Impact Awards 2025: Celebrating Innovative Storytelling and Design
The highly anticipated Brand Impact Awards 2025 took place on February 20th, 2025, at the prestigious London Marriott Hotel, with over 500 industry professionals in attendance. The ceremony, now in its tenth year, recognizes and rewards the most innovative and effective branding work from around the world. This year’s competition saw a record number of entries, with a total of 745 submissions across 24 categories. The winners, chosen by a panel of renowned industry experts, showcased exceptional work that pushed the boundaries of branding, design, and storytelling.
The Brand Impact Awards 2025 winners have been revealed, and the results are a testament to the creativity and innovative spirit of the design community. Best of Show was awarded to the London-based design studio, GBH, for their exceptional work on the BBC’s centenary identity. The project’s unique approach to celebrating the BBC’s 100-year history, which included a bespoke typeface and a dynamic visual identity system, impressed the judges with its creativity and attention to detail. The BBC’s centenary identity also won the Best Use of Typography category, further solidifying GBH’s position as a leader in the industry.
Other notable winners include Pentagram, who took home the award for Best Branding of a Product or Service for their work on the Electric Vehicle charging brand, Ionity. The project’s bold and futuristic design language, which included a custom-designed electric vehicle charger, effectively communicated the brand’s mission to make sustainable energy accessible to all. Interbrand won the Best Branding of a Place or Nation category for their work on the Singapore Tourism Board’s Destination Branding. The campaign’s creative use of storytelling and immersive experiences successfully repositioned Singapore as a vibrant and exciting tourist destination.
The Brand Impact Awards 2025 also recognized the importance of sustainability and social responsibility in branding, with the introduction of two new categories: Best Sustainable Branding and Best Branding for Social Impact. The winners of these categories, Pearlfisher and The Partners, respectively, demonstrated a deep understanding of the role that branding can play in promoting positive change and reducing environmental impact. Pearlfisher’s work on the Ecover brand, for example, showcased a comprehensive approach to sustainable branding, which included a redesigned packaging system and a brand identity that effectively communicated the company’s commitment to eco-friendly practices.
The Best Sustainable Branding category was won by Pearlfisher for their work on the Ecover brand, while The Partners took home the award for Best Branding for Social Impact for their work on the The Girl Effect campaign. The Girl Effect campaign, which aimed to empower young girls in developing countries, demonstrated a powerful use of branding and design to drive social change. The campaign’s innovative approach to storytelling, which included a series of interactive installations and a social media campaign, effectively engaged audiences and raised awareness about the importance of girls’ education.
The Brand Impact Awards 2025 ceremony was attended by industry leaders and professionals from around the world, who came together to celebrate the best in branding and design. The event provided a unique opportunity for attendees to network, learn from each other, and be inspired by the winning work. As the branding and design industry continues to evolve, it is clear that innovation, creativity, and social responsibility will remain at the forefront of the most effective and impactful branding work. The winners of the Brand Impact Awards 2025 have set a high standard for the industry, and it will be exciting to see how they continue to push the boundaries of branding and design in the years to come.
With the Brand Impact Awards 2025 now behind us, the industry is already looking forward to next year’s event. The awards have become an important benchmark for excellence in branding and design, and the winners have demonstrated a commitment to innovation, creativity, and social responsibility. As the industry continues to evolve, it is likely that we will see even more exciting and innovative work in the years to come. The Brand Impact Awards will remain an essential platform for recognizing and celebrating the best in branding and design, and we look forward to seeing what the future holds for this dynamic and rapidly changing industry.